Is cross selling an option for growing your business? When it comes to generating new business, marketing is great for setting the scene and for educating your preferred clients. No matter the market you serve the question remains – how can you serve them even better? Who else in your industry has a similar, but non-competing product or service which compliments yours? Are you able to connect with other market leaders to brainstorm about potential opportunities which are mutually beneficial? Cross selling is smart but can be difficult to achieve because it is instinctual to defend one’s own territory.
